Here's the second photo that I took from a poster at Whole Foods Market. As in the first one, we're sure the PUN (play on words) is totally intended. On this one, the pun is in the phrase "to the core"; it has a couple of meanings.
1. The core of an apple or any object is its center. For an apple, it's where the seeds are.
2. "A value to the core" is another way of saying, "a true or genuine value."
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